diff --git a/utils/clients/notifications_client.py b/utils/clients/notifications_client.py
index c3c324b..dea595c 100644
--- a/utils/clients/notifications_client.py
+++ b/utils/clients/notifications_client.py
@@ -54,11 +54,12 @@ class _PushBody:
     these fields are sent (mirrors the advertising service's client).
     """
 
-    def __init__(self, title: str, message: str, priority: int, extras):
+    def __init__(self, title: str, message: str, priority: int, extras, click_url=None):
         self._title = title
         self._message = message
         self._priority = priority
         self._extras = extras
+        self._click_url = click_url
 
     def to_dict(self) -> dict:
         return {
@@ -66,16 +67,20 @@ class _PushBody:
             "message": self._message,
             "priority": self._priority,
             "extras": self._extras,
+            "click_url": self._click_url,
         }
 
 
-def push_user(user_uuid, title: str, message: str, priority: int = 5, extras=None):
+def push_user(user_uuid, title: str, message: str, priority: int = 5, extras=None, click_url=None):
     """
     Send a push notification to a single user via the gooyal notifications
     service. Requires the `notifications.application.push:send` scope on
     this app's OAuth2 client credentials. Raises on failure — callers
     decide whether a down notifications service should be swallowed.
+
+    `click_url` is optional — most notifications aren't clickable. When set,
+    the notifications service embeds it as the tap destination.
     """
     client = get_client()
-    body = _PushBody(title=title, message=message, priority=priority, extras=extras)
+    body = _PushBody(title=title, message=message, priority=priority, extras=extras, click_url=click_url)
     return push_application_application_create.sync(user_uuid=str(user_uuid), client=client, body=body)