diff --git a/apps/chat/migrations/0005_conversation_title.py b/apps/chat/migrations/0005_conversation_title.py
new file mode 100644
index 0000000..9503a7a
--- /dev/null
+++ b/apps/chat/migrations/0005_conversation_title.py
@@ -0,0 +1,18 @@
+# Generated by Django 5.2.13 on 2026-07-25 09:12
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('chat', '0004_conversationreport'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='conversation',
+            name='title',
+            field=models.CharField(blank=True, max_length=255, null=True),
+        ),
+    ]
diff --git a/apps/chat/models/conversation.py b/apps/chat/models/conversation.py
index 2f67bc1..6f6ec7d 100644
--- a/apps/chat/models/conversation.py
+++ b/apps/chat/models/conversation.py
@@ -27,6 +27,7 @@ class Conversation(models.Model):
         choices=ConversationStatus.choices,
         default=ConversationStatus.OPEN,
     )
+    title = models.CharField(max_length=255, null=True, blank=True)
     # Set only while status is CLOSED; identifies who is allowed to reopen it.
     closed_by_uuid = models.UUIDField(null=True, blank=True)
     created_at = models.DateTimeField(auto_now_add=True)
diff --git a/apps/chat/serializers/conversations.py b/apps/chat/serializers/conversations.py
index d757ecf..05dd10a 100644
--- a/apps/chat/serializers/conversations.py
+++ b/apps/chat/serializers/conversations.py
@@ -7,6 +7,9 @@ from apps.chat.models import Conversation, ConversationParticipant
 class CreateConversationSerializer(serializers.Serializer):
     user_1_uuid = serializers.UUIDField()
     user_2_uuid = serializers.UUIDField()
+    title = serializers.CharField(
+        max_length=255, required=False, allow_null=True, allow_blank=True
+    )
 
 
 class ConversationUserActionSerializer(serializers.Serializer):
@@ -18,7 +21,15 @@ class ConversationSerializer(serializers.ModelSerializer):
 
     class Meta:
         model = Conversation
-        fields = ["uuid", "type", "status", "closed_by_uuid", "created_at", "participants"]
+        fields = [
+            "uuid",
+            "type",
+            "status",
+            "title",
+            "closed_by_uuid",
+            "created_at",
+            "participants",
+        ]
 
     @extend_schema_field(serializers.ListField(child=serializers.UUIDField()))
     def get_participants(self, obj):
@@ -33,6 +44,7 @@ class ConversationListSerializer(serializers.Serializer):
     uuid = serializers.UUIDField()
     type = serializers.CharField()
     status = serializers.CharField()
+    title = serializers.CharField(allow_null=True)
     closed_by_uuid = serializers.UUIDField(allow_null=True)
     created_at = serializers.DateTimeField()
     participants = serializers.ListField(child=serializers.UUIDField())
diff --git a/apps/chat/services/conversation.py b/apps/chat/services/conversation.py
index b11fe9b..6c142b2 100644
--- a/apps/chat/services/conversation.py
+++ b/apps/chat/services/conversation.py
@@ -21,7 +21,9 @@ class ConversationService:
         self._account = account_service or AccountService()
         self._mm = mattermost_client or MattermostClient()
 
-    def create(self, user_1_uuid: UUID, user_2_uuid: UUID) -> Conversation:
+    def create(
+        self, user_1_uuid: UUID, user_2_uuid: UUID, title: str | None = None
+    ) -> Conversation:
         if not self._account.validate_user(user_1_uuid):
             raise ValueError(f"User {user_1_uuid} is not valid")
         if not self._account.validate_user(user_2_uuid):
@@ -42,7 +44,9 @@ class ConversationService:
         channel_id = self._mm.create_private_channel([mm_user_1, mm_user_2])
 
         with transaction.atomic():
-            conversation = Conversation.objects.create(mattermost_channel_id=channel_id)
+            conversation = Conversation.objects.create(
+                mattermost_channel_id=channel_id, title=title
+            )
             ConversationParticipant.objects.create(
                 conversation=conversation, user_uuid=user_1_uuid
             )
diff --git a/apps/chat/tests/test_conversations.py b/apps/chat/tests/test_conversations.py
index 278a14e..53dfdb1 100644
--- a/apps/chat/tests/test_conversations.py
+++ b/apps/chat/tests/test_conversations.py
@@ -35,6 +35,28 @@ def test_create_conversation_success():
     assert user_2 in participant_uuids
 
 
+@pytest.mark.django_db
+def test_create_conversation_stores_title():
+    user_1 = uuid.uuid4()
+    user_2 = uuid.uuid4()
+
+    svc = ConversationService(mattermost_client=_make_mm_client())
+    conv = svc.create(user_1, user_2, title="Support request")
+
+    assert Conversation.objects.get(uuid=conv.uuid).title == "Support request"
+
+
+@pytest.mark.django_db
+def test_create_conversation_without_title_defaults_to_none():
+    user_1 = uuid.uuid4()
+    user_2 = uuid.uuid4()
+
+    svc = ConversationService(mattermost_client=_make_mm_client())
+    conv = svc.create(user_1, user_2)
+
+    assert Conversation.objects.get(uuid=conv.uuid).title is None
+
+
 @pytest.mark.django_db
 def test_create_conversation_creates_mattermost_mapping():
     user_1 = uuid.uuid4()
diff --git a/apps/chat/views/conversations.py b/apps/chat/views/conversations.py
index f1dc8e1..a2aef93 100644
--- a/apps/chat/views/conversations.py
+++ b/apps/chat/views/conversations.py
@@ -32,6 +32,7 @@ class ConversationCreateView(APIView):
         conversation = ConversationService().create(
             serializer.validated_data["user_1_uuid"],
             serializer.validated_data["user_2_uuid"],
+            title=serializer.validated_data.get("title"),
         )
 
         return Response(
@@ -86,6 +87,7 @@ class UserConversationListView(APIView):
                     "uuid": conv.uuid,
                     "type": conv.type,
                     "status": conv.status,
+                    "title": conv.title,
                     "closed_by_uuid": conv.closed_by_uuid,
                     "created_at": conv.created_at,
                     "participants": participants,