diff --git a/utils/clients/notifications_client.py b/utils/clients/notifications_client.py
index a478707..e9c51e7 100644
--- a/utils/clients/notifications_client.py
+++ b/utils/clients/notifications_client.py
@@ -75,7 +75,9 @@ def get_notifications_client():
     return client
 
 
-def notifications_push_user(user_uuid, title, message, priority=5, extras=None):
+def notifications_push_user(user_uuid, title, message, priority=5, extras=None, click_url=None):
+    # click_url is optional — most notifications aren't clickable. When set,
+    # the notifications service embeds it as the tap destination.
     class Tmp():
         def to_dict(self):
             return {
@@ -83,6 +85,7 @@ def notifications_push_user(user_uuid, title, message, priority=5, extras=None):
                 'message': message,
                 'priority': priority,
                 'extras': extras,
+                'click_url': click_url,
             }
 
     push_data = Tmp()